Switzerland
  



Marketing ... The True Lies
     
    Edu Inc ... the "Big Business" of education uses full scale marketing tools. Nothing wrong with it ... just be aware!   . "Acid Tests" are useful to differentiate gold from trash, try to apply similar tests to arguments uses for marketing purposes!
       
information?  

"Who says that?"
"Why do they say it?
"Why is it so?"
"Who can confirm it?"
"Will they sign it?"

   ask for information
         
   

The best
... or is it the first, the biggest, the oldest, the only one, a luxurious, an excellent!

   With so many "Best Of" someone must be wrong! Switzerland has no official rating for hotel schools. Let the hotel industry decide who can qualify as one of the best! ASK them!
         
    Only the facts!
Instead they usually offer opinions!		   The differentiation is not always obvious. Try the "acid test"! Take marketing arguments for what they are!
         
  The True Lies
Be careful! These are dangerous means to fool you!		   Giving true (usually irrelevant) information, whilst knowing they will be interpreted differently, are subtle and dangerous true lies. Examples are recognition, accreditation, memberships of association. a.s.o. ASK if this is relevant? What does it mean and what does it bring for you?
         
        ask for information
    Let's sign it!   If it is true, they will not only say it, they will be able to write it down and sign it! Ask for such a statement (with money back guaranty)! It works miracles to know the truth!
         
information?   Gimmicks   Tricky tricky ... the bigger it is, the better it works. Go for real information, trash rubbish and bullshit just meant to fool you. Be aware be critical. Education is your future. You deserve "The Best Information" in order to make "The Best Choice".
Remember this! Just ASK !
         
      ask for information

bamboo

    
         
please do not jump out :-)  
 Do you want some hints?   Click and jump to detailed pages        
         
    The stuff you'll find on other pages   What is more important than education ?
        The "8" Key Questions to choose a Swiss
  Hotel Management School  (in detail)
        All that glitters ain't gold
        Beware of "Scholar Cheats"
        Believe it or not
        The Great Pretenders
        Some links
hotel schools ?
information about swiss hotel management schools
  
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    E-mail : hotelschool@swisscampus.com    
   
January 2001